Paytm inks pact with Singapore Tourism; flyers to get Rs 2500 cash back

The Singapore Tourism Board (STB) announced its strategic partnership with Paytm, a homegrown mobile-first financial services platform, thus making STB the first National Tourism Organisation (NTO) to partner with the latter.
As a part of this partnership, Paytm would run joint promotions on its platform to promote Singapore tourism. This will bring Singapore's tourism offerings to Paytm's 300 million strong users.
Paytm will be offering up to Rs 2,500 cash back on flight tickets to Singapore that are booked through the app.
The Paytm platform will house a microsite featuring Singapore's new, inside-out, unified brand 'Passion Made Possible' and related branded content. The customised microsite will help entrench the country's Passion Made Possible brand, which was launched in August last year with the Indian visitors.
Under the partnership, STB and Paytm will also embark on a series of print ads and radio buys to promote the three-month campaign and drive travel to Singapore.
With the digital wave transforming and driving a shift in the way commerce functions in India, this partnership will enable STB to increase exposure of Singapore's tourism offerings to Paytm's users and sets the foundation for the potential expansion of the collaboration to feature more Singapore tourism products on the platform.






Comments

Post a Comment

Popular posts from this blog

Raj Thackeray calls for 'Modi-mukt Bharat' 

Image
Maharashtra Navnirman Sena (MNS) chief Raj Thackeray on Sunday called for a 'Modi-mukt Bharat. Addressing a rally on the occasion of Gudi Padwa in Mumbai's Shivaji Park, Thackeray said, 'Today, we have to gear up for the third independence. All the political parties must unite to make Modi-mukt Bharat a reality. In an hour-long speech, the MNS chief also warned about attempts by certain elements to spark nation-wide riots in future. Voices of a "united opposition" gained even more momentum after the Bharatiya Janata Party's (BJP) lost two crucial seats in the Uttar Pradesh by-polls. According to the experts, joining forces is the only way to dethrone the Modi-led government in 2019 Lok Sabha elections. Click Here To know More – Raj Thackeray
Read more

Govt mulls allowing airlines with negative net worth to bid for Air India

Image
The government is likely to relax the eligibility criteria for Air India disinvestment by allowing airlines with negative net worth to bid. However, non-airline companies may be told to satisfy minimum net worth conditions to prove their financial strength. The evaluation committee of Air India, after discussions with the Ministry of Civil Aviation, had suggested that all bidders be mandated to fulfil a minimum net worth criterion, a source said. However, when the Core Group of Secretaries on Disinvestment (CGD) met over the last two weeks to finalise the bidding norms, some members pointed out that setting high net worth as an eligibility condition would block the prospects of many airline companies. In fact, the difference in opinion between the two government bodies has led to a delay in the announcement of the expression of interest. The core group has now suggested that a company with a proven track record of running a successful airline be allowed to b...
Read more

Putin wins 75 per cent of vote: partial results 

Image
Vladimir Putin has been re-elected as Russian president with 75 per cent of the vote after half the votes were counted, partial results showed today. Putin's nearest competitor, Communist Party candidate Pavel Grudinin, was on 13.2 per cent, according to data from the central election commission. (This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.) Clik Here To know More –Russia
Read more