FemTech emerging as next big disruptor in global health care: Study

With half the world population as target customers, a market potential of $50 billion by 2025, spurred by almost $1 billion in funding over the last three years, and a positive regulatory environment, female technology (FemTech) is emerging as the next big disruptor in the global health care market, according to Frost & Sullivan. “FemTech” refers to software, diagnostics, products and services that use digital technology to improve women’s health.

Frost & Sullivan identified the following insights on women’s economic power and customer behaviour: Ninety per cent women are primary health care decision makers for their family and key influencers for friends;

80 per cent of the household health care spending is done by women; working females spend 29 per cent more per capita on health care compared to males in the same age group; 50 per cent of global health care customers are women and they’re the primary caregivers for the elderly and children; 66 per cent of women internet users look online for health care information; women are 75 per cent more likely to use digital tools for health care than men; about 80 per cent of health care professionals are women, most are nurses, 40 per cent are in executive or managerial positions; and four per cent of CEOs and 21 per cent of board members at Fortune 500 Healthcare companies are women.


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