Ola spreads wings in Australia to build profit base, take on Uber in India
Homegrown
ride-hailing major Ola has launched its operations in Sydney, its
second market in Australia, as it looks to tap more developed markets
to build a profit base to take on rival Uber at home.
Ola had kicked
off its service in Perth last month after signing up over 7,000
drivers on its platform there. The company is now looking to expand
into more cities in the country which is said to have among the most
open regulations for ride-hailing services globally.
As part of its
launch in Sydney, Ola said that it has hired a local team which will
support its driver partners. It said that drivers for Ola will get
training to use its technology and how to increase their earnings via
the service.
“We’ve been
very pleased with how the service has been received by customers,
driver-partners and the community in Perth, and can’t wait to
continue building on these experiences and learnings for our second
city launch,” said Chandra Nath, Vice President and Head of
International business at Ola, in a statement.
Business Standard
had first reported on January 9 that Ola was planning to enter
overseas markets of Australia, New Zealand, Sri Lanka and Bangladesh
as it looked to follow rival Uber’s model of global expansion.
The company
picked Australia as its first overseas market as it is eyeing profits
which will help offset some of the losses it makes back home.
For now, the
company is focused on winning over customers and signing up more
drivers. Ola has planned promotions which will be used to get some
ride-hailing customers to switch over to its service, while its
biggest promise to drivers is better earnings, support and discounts
on fuel through partnerships.
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